Apple continues to be the smartphone model US teenagers select, nicely over every other. A latest survey that included 10,000 of them concluded that 87% are utilizing an iPhone.
We must always ask ourselves why precisely, and if there’s one thing Samsung can do, so as to make its flagships equally fascinating to the youthful demographic. May Samsung be lacking a possibility?
The Samsung Galaxy S22 sequence is simply across the nook, more likely to be launched subsequent month. Will it’s engaging sufficient for the youthful crowd?
From a advertising perspective, we all know Samsung will go above and past to advertise the S22 on banners and in adverts throughout the globe. And from a design perspective, we won’t argue that the S22 goes to be a fantastic telephone, supposedly to return in loads of enjoyable colours too, however is it as stunning and as fashionable because the iPhone 13?
Tech and telephone lovers usually love Samsung’s flagships, however I’ve by no means seen a younger grownup or a young person proudly showcase theirs. What’s up with that? Effectively…
It is primary human psychology
Apple has managed to place itself as a standing image firm, which means flaunting an iPhone is seen by many, particularly impressionable youngsters, as an indication of wealth, and belonging to a sure class of “fashionable” folks.
Samsung has tried to launch flashy telephones with options like color-changing backs and curved shows, however because it stands I imagine the Korean firm’s solely telephones that may qualify as “standing symbols” are the foldable Galaxy Z Fold 3 and much more so – the Galaxy Z Flip 3.
Samsung’s Galaxy Z Flip 3 is one stunning, modern telephone
The latter seemingly has all the things going for it – a novel, interesting and stylish design, a very good little bit of influencer promoting behind it, and final however positively not least – an costly price ticket – so proudly owning it not solely makes you fashionable, however one among an unique few who can really afford (or are keen to pay) $1000 for a telephone that is not an iPhone.
Why is it okay to pay loads for an iPhone? Effectively, whether or not it really is or not is as much as every particular person purchaser, however many individuals appear to simply accept its costs, as Apple is a large American firm, well-known as “the costly one”, even when that is not likely the case anymore. And actually, we may argue that Samsung is the dearer model now.
And the upcoming Galaxy S22 sequence proves it too. The Galaxy S22+ is imagined to value over $1000, and the S22 Extremely – nicely inside $1,200-$1,400. So we are able to not less than test the “unique” field on Samsung’s flagships, for higher or worse. However is that each one it takes to make a telephone brag-worthy, a excessive price ticket? In fact not.
Samsung may use a cooler emblem, ought to begin giving out stickers too
Hear me out. Apple giving out stickers of its emblem with each product is definitely a genius transfer.However first, the Apple emblem itself is extremely timeless, minimalist and recognizable; the kind of emblem each firm aspires to have these days.
Why is it essential for a emblem to be minimalist? As a result of the easier a emblem is, the simpler it’s to print, and the clearler it can look in any dimension, from close to and afar, whether or not slapped on the again of a big laptop computer or on a tiny iPhone 13 mini.
Apple giving out stickers of its already iconic, extremely recognizable emblem moreover triggers a way of belonging within the consumer, an added sense of pleasure that they personal one thing with an Apple emblem.
Sticking that emblem on something in your house ensures that you just will not be forgetting about Apple anytime quickly both, for so long as that object is in your own home, even after the Apple product that the sticker got here with is lengthy gone. The extra Apple can preserve its emblem in folks’s houses and minds – the higher for the corporate.
Now, Samsung has a very good emblem for fridges and what not, however to placed on telephones – we may use one thing apart from the literal phrase “Samsung”. Final yr my colleague Martin made the purpose that Samsung’s emblem could also be much less magnetic than Apple’s and will use a refresher, and certainly – I agree. Examine that article to study extra concerning the fascinating historical past of the Samsung emblem, if .
However the reality is, on this previous decade many main corporations have up to date and simplified their logos, and for good purpose. In fact, Apple did not must, because it was already completely easy and minimalist.
Simplicity is engaging and interesting. The place a primary emblem that is basically typography, with one letter simply barely modified, be it the “A” in “Samsung” or the “E” in “Dell”… Effectively, that appears a bit too corporative, not precisely pleasant, cool, and up with the occasions. Dell sells work laptops, so it is wonderful there, but when Samsung needs to promote fashionable telephones to the younger era…
“Samsung” means “three stars” in Korean, in order an fanatic graphic designer I can already consider a number of enjoyable logos the corporate may style out of that idea.
Teenagers need what their pals have, and what they see in films
Apple has managed to create a loyal fanbase not simply because it is providing nice merchandise that “simply work” and are simple to make use of. Not simply due to genius advertising that arguably convincingly overhypes the smallest of options. Not simply because it has been giving out stickers to its prospects to stay in every single place and unknowingly promote the corporate without cost… However as a result of Apple has loved prevalence in American media for a lot of a long time.
For instance, even way back to the late 90s and early 2000s the colourful Apple iMac G3 was touchdown on many huge film units, because the cool and colourful pc of each teen and grownup characters alike.
Godzilla 2000, Imply Women, Males in Black 2, Scream 3, What Ladies Need – these are only a few main movies among the many many who featured simply this one Apple gadget. And what concerning the numerous films the place somebody whips out a laptop computer with a glowing Apple emblem? This has a big impact on the teenagers watching, even when they do not understand it.
The Apple MacBook has starred in lots of, many hit films, and continues to this present day. Picture credit score – ProductPlacementBlog.com
And naturally, let’s not underestimate Apple’s means to create hype by itself. I nonetheless bear in mind the iPad’s iconic introduction by Steve Jobs, however even lately we all know what a splash the AirPods and Apple Watch made. Nice promoting, plus kickstarting a brand new development, that includes a tool with a universally interesting design, that brings worth to the folks it is meant for… It is a win.
Everybody needs that cool factor that everybody needs. And sure, once more – a easy design that has common enchantment helps promote merchandise an excellent deal. Is the Galaxy S22 like that?
So we have established that, sadly, youngsters are very impressionable, and need to belong. They do not need to be the one that’s out of the loop. If their “cool” pals and the web influencers they appear as much as are packing iPhones and continuously taking Instagram selfies the place the Apple emblem is much more prevalent than their very own face, what child will ask for a Galaxy S22? Certain, some teenagers are distinctive spirits, however Samsung wants to draw the bulk. To make them flip their heads from the iPhone.
I am a 90s child. I noticed an underdog, SEGA, come out of nowhere and crush an unstoppable power, Nintendo, on the house console market. It did not final lengthy, however it was nonetheless a feat many thought of just about not possible.
However something is feasible – it simply takes one cutting-edge and perfectly-marketed product for Samsung to journey Apple over whereas it is dancing alone on the “fashionable teen” scene.
We may argue once more that the Samsung Galaxy Z Flip 3 is that product, or maybe a future iteration of it could possibly be. However the Galaxy S22 – most probably will not be. Which is a disgrace, as a result of…
The Galaxy S22 Extremely’s design is arguably a very good step in direction of common enchantment
Alleged leaked picture displaying the upcoming Galaxy S22 sequence
That entire emblem and sticker level was only one instance of many, as to what Samsung can study from Apple with regards to advertising merchandise to US teenagers specifically.
Product design and advertising apart, with regards to options, I take into account Samsung to be the king. Its flagship telephones, together with the upcoming Galaxy S22 sequence, supply extra options than any iPhone, like Samsung DeX for instance – it prompts whenever you plug your telephone into an exterior show – supplying you with an interface nearer to Home windows 11 than Android. So for the correct of particular person, their telephone could be their “PC”.
Granted, that is precisely the sort of characteristic most teenagers are probably to not care about, as an alternative tech lovers like me would, so let’s check out some “mainstream-friendly” options we count on for the Galaxy S22.
The digicam – it has been each trendy telephone’s biggest characteristic, particularly since all of us began residing a second, digital life on the web. The place taking footage, movies and selfies is on the core of collaborating in each fashionable social media app, and everyone seems to be doing it.
So the digicam is what most phone-makers, Samsung included, are strongly targeted on enhancing annually, making it as fascinating and marketable as attainable, with huge megapixel numbers and large options.
Each Apple and Samsung ship an excessive amount of digicam options, though teenagers arguably solely want the fundamentals – a digicam that takes nice movies and photographs for social media with minimal effort, ideally no enhancing in any respect. And once more, Samsung provides that, and can supply it on the S22.
However what I am extra involved with now’s the precise design of the Samsung Galaxy S22 digicam module. And excitingly, not less than the S22 Extremely has been rumored to characteristic a much less intrusive digicam module, or none in any respect, with minimal digicam sensor bumps, as proven within the idea beneath.
Galaxy S22 Extremely idea picture, courtesy of LetsGoDigital
As well as, by many accounts the Galaxy S22, S22+ and Extremely colours may even be fairly thrilling and engaging. These would come with each the compulsory (and most common) black and white, but in addition gold, purple, beige, purple, bronze, and extra.
And fortunately, the telephones’ backs are all anticipated to be made out of glass, not plastic (“glasstic”) like we noticed on final yr’s Galaxy S21.
Premium supplies and premium seems are important, in any case, particularly when a telephone has a premium asking worth.
In conclusion, the Korean firm has some daring modifications to contemplate.
Maybe a rebrand, as its title is commonly related to kitchen home equipment, plus it could be a very good alternative for a brand new emblem. Maybe Galaxy S-series with even easier and sleeker designs. Samsung’s completed loads when it comes to software program and options already, so a stronger deal with enhancing its merchandise’ design enchantment and its model picture on the whole could be so as.
However, what do you assume Samsung can do so as to flip youngsters’ heads away from their iPhones? Keep in mind – nothing is not possible – and with the Galaxy Z and S-series evolving annually, so can their common enchantment. Samsung can grow to be the “fashionable” model to beat.
Just like the Joker as soon as stated, “all it takes is a bit push”. Effectively, “a bit push” in the best path.